Digital Marketing is the process of marketing products or services or business using digital technologies, mainly on the Internet, but also including cell phones, display advertising, and any other digital medium. Due to development of Digital Marketing as it includes branding of products and business. Due to increase in digital platforms in every field, there is a need for advertisement and marketing through Digital mediums. Digital devices are used by many people so it is easy to increase business, everything is available online one does not have to go outside to buy any product because everything is made available easily. This technology makes work easier, faster and cost-effective.
DIGITAL MARKETING METHODS
Search Engine Optimization (SEO) – Search Engine Optimization helps to enhance website visibility or ranking on top Search Engine Result Pages.
Search Engine Marketing (SEM) – SEM may consolidate site design improvement (SEO), which alters or changes site substance and site engineering to accomplish a higher positioning in web index comes about pages to upgrade pay per click (PPC) listings.
Content Writing – Content Writing means giving an idea about our website and it should be relevant, unique and match product, service or business concept.
Influencer Marketing – Influencer marketing, unlike other marketing techniques, focuses on influencing people rather than targeting the market.
Content Automation – Content Automation means delivering the right content to the right person at the proper time.
Campaign Marketing – In marketing campaign number of activities are carried out to achieve predetermined goals and promotion of product or service.
Data-Driven Marketing – Data-driven marketing in which decision arises from data analysis and views of consumers.
E-commerce Marketing – E-commerce Marketing means selling or buying old or new products online.
Social Media Marketing – Social Media marketing use social media platform were the promotion of business, product and services are achieved through Facebook, Twitter, Whatsapp.
Social Media Optimization – Social Media Optimization is used for awareness and publicity of product, service, and business can be achieved by posting information about product or service in blogs, bookmarks, social news etc.
E-Mail Marketing – Email marketing is an act of sending official or commercial messages to a group of people using email.
Display Advertising – Display Advertising is advertising on YouTube, social media through banner which consist of video, audio, text, images, flash. In this way, the site visitor can view this advertisement.
E-Books – Ebook is an electronic book through which we can read content made available in digital form consist of image, text or both can be readable on a laptop, desktop, mobile phones.
Bulk SMS Marketing – Bulk messaging means sending multiple SMS at a time to mobile phone terminals. Mainly used by Companies, Police, Hospitals, Banks for branding as well as for awareness.
Bulk Whatsapp Marketing – Bulk Whatsapp marketing in which sending Audios, Text SMS, Videos, Images to too many people at a time we can use Whatsapp messaging.
Published by- Sweta Ghumare Murumkar