The advertising industry is one of the most dynamic industries in the world. We keep evolving at a faster rate because our audience demands something different every time. We have to keep up with the times by innovating and adapting to new technologies and new mindsets.
Advertising cannot happen in a silo of its own, it is a holistic activity involving the company’s sales goals, the vision of the marketing department and what appeals to the target audience.
Since so many different factors are involved, it is vital that as one of the advertising agency in Pune, we understand our responsibilities clearly and deliver amazing results to our clients.
In this blog, we will explore the changing trends in the world of advertising. We have observed several things about the current trends in advertising. We would like to discuss both trends in digital advertising as well as traditional advertising.
Traditional Advertising Trends
Hoardings have been a backbone of traditional outdoor advertising for a very long time. Companies rely on hoardings to take their message to a large number of people. Hoardings or billboards are a popular choice even today. They have a larger than life impact on the minds of the spectator.
The new trend in hoardings in India is embracing the power of digital media. “Digital Hoardings” are wired to a computer system and the advertisements on them change every couple of minutes.
Digital hoardings allow you to advertise multiple products from a single location in rotation on an endless loop. They are vibrant, catchy and affordable.
● Promotional Items
Promotional items are great publicity material for brands. Most big brands have their own line of merchandising which acts as a subtle marketing tactic.
Of course, promotional items have been around for a very long time and are a part of traditional advertising. But with the advent of digital printers, 3D printing and other such technologies, even smaller companies are able to produce and market their promotional items.
The latest trend in promotional items, according to an ad agency in Pune is mobile phone cases, laptop and tablet covers, mouse pads and even USB drives.
There are other traditional options like key chains, caps, and umbrellas. But there are also more unique options like personalized mugs or posters that are preferred by our clients.
● Glossy, Vibrant Brochures
Brochures are a very “old-school” form of advertising. They are traditional, simple and yet very effective. Brochures allow you to put in a lot of information about your products and services on a handy, compact sheet of paper. Thus, even though digital advertising is gaining momentum, brochures have still held their own.
The new evolution in the brochure designs is vibrant and glossy brochures. Earlier brochures used to be two color or four color prints. But now thanks to digital printers and high-end graphic design software, one can design and print beautiful brochures that are visually appealing and compact at the same time.
Digital Advertising Trends
● Social Media Marketing
Social media marketing is the most hyped up form of digital advertising in 2019. Everyone we know and everyone they know is on social media platforms. Facebook, Instagram, Twitter, and Tumblr are the easiest ways through which you can perfectly manage to capture your target audience.
The latest trend in social media marketing is Influencer marketing. Influencers are those individuals who have a large following on their social media handles.
Their followers take their advice seriously and trust them on their choices about products, services and even places to visit. So more and more companies are tying up with influencers to advertise their products and services.
● Video Advertising
According to an ad agency in Pune, video ads are drawing in more people than simple image or text-based ads. As Indians, we are naturally more attracted to videos than text or images.
Video advertising has become affordable thanks to smartphone cameras and free video editing software. Even small businesses can now produce a full-fledged video ad for YouTube or the Google Display Network. Video ads have to be interesting and crisp to be able to hold the audience’s attention.
The world of advertising was never easy to navigate. Advertising is a mixture of art and science, it requires creativity as well as logic. The trends in advertising continuously evolve and change just like fashion and technology.
But the best part of being an advertising agency in Pune is the fabric of the city. Pune is a multi-cultural melting pot. People from all walks of life and ages alike are a part of the audience.
Therefore, big and small companies can flourish and thrive with ease and without shutting down one another. Good advertising whether traditional or digital can have a huge impact on the revenue generation of an organization. So be careful and keep up with the latest trends!