The advertising industry is one of the most dynamic industries in the world. We keep evolving at a faster rate because our audience demands something different every time. We have to keep up with the times by innovating and adapting
The marketing team in a company is of vital importance. It is responsible for working in sync with the sales department and helping them in achieving their sales targets. Marketing is a tough activity since it involves projecting the image
Everything around us is going digital, from documents to photographs to calculators. All digital tools are replacing physical things from our lives. But one of the things that have not changed whether at home or at an office, is the
“If you aren’t a little different from your competition, (then) you are in trouble.” -Mark Sanborn Business is a tough sport to play and win! Every entrepreneur is a great sportsman, who is constantly trying to beat old records and
Business promotion is an extensive year-long activity which assists advertising and marketing in several ways. It is a subtle branding push that earns your business a lot of brownie points in the hearts of your customers. According to one of
What comes to your mind when someone says “toothpaste”? If you are an Indian, then most likely “Colgate.” What comes to your mind when someone says a “photocopy” machine? The answer is probably going to be a “Xerox” machine. These
There is something comforting and reassuring about face to face meetings that modern technology has not been able to take away. Business cards go hand in hand with client meetings. They are important because they ensure the client remembers you
